There are times when you have
several ready units available. You know they look great and you want to show
them off. If you had the traffic to show them to you would be able to close and
help a future resident find their home there with you at XYZ Apartment Homes.
So how do you get the traffic? Host an Open House! Look at the apartments that
you have available and ready to go. Do you have one of each size? If so what
kind of view do they have? Make a list of the qualities for each of these
units. Once you have done this turn them into mini models. Purchase items from
the 99 Cent Store or local discount store. You can buy things like bathroom
towels and soaps, Kitchen towels and small appliances such as a toaster and a
coffee pot. Red is a really nice color that stands out. When the mini models
are complete advertise the Open House in the local newspaper. Put a starburst
in your For Rent or Apt Guide ad reflecting an Open House at your community.
Make sure to put the date and time you will be hosting the event. Offer
refreshments and always have free gifts available to the first 50 visitors!
Purchase a banner, bootleg signs and balloons so that upon entering your
community the visitors are able to find your office easily. Decorate the office
for the occasion with balloons and festive colors focusing on the Open House.
You can even advertise an open house each Saturday while quantities last. Make
it fun and watch the traffic roll in!
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