Be Direct with Direct Mailers

Direct mailers are a great way to reach out to residents living at apartment communities in your area. Communities that you notice have a similarity to your property however they do not have one very important thing. You and your staff. When creating a mailer I like to mention our friendly staff that will take care of your needs or we will go above and beyond to meet your needs. Mention 24 hour maintenance or service requests complete in 24 hours guaranteed. Focus on the residents needs. What makes them feel at home. If you are a senior community focus on the services you offer such as free shuttles or your hair salon and meals offered. I send mailers in a post card form. Post cards are great because it does not give the person receiving the post card the chance to throw it away before reading it. If you send a letter they have to open the envelope to see what is inside. Holidays are a great time to ask your neighboring residents to make a change. If you are on a multifamily community send out mailers before August. Do a back to school theme. It’s the last effort to make a huge impact and get some traffic before everyone has settled in and the kids have gone back to school. Send them out with the mention of a free gift or free application fee. Make sure that the card is eye catching with bright colors and use a heavy card stock. Always double check your information such as the phone number, website and address. There’s nothing worse than a misprint! Also don’t limit yourself to just apartment communities. You can send direct mailers to area businesses. Find out where your residents work or spend their free time and reach out to those companies. Offer to do preferred employee discounts or marketing partnerships with them. During the New Year make one side of your post card a calendar. This way they keep it throughout the year. When sending to area businesses offer a drawing or raffle if they stop by your office with their business card so you can have a face to face meeting and maybe even tour them around your community. Do your research before mailing and don’t forget to have fun with it!