Social Media Sites to Consider

It is important to take social media seriously as it is not a passing faze. Get familiar with it if you are not. Classes are available at the Apartment Association as well as through on line venues such as Splash Media. You do not have to use every site but at least pick one or two and post on them regularly. Be committed to these sites and really connect with your audience. Share event photos, pet photos, quotes, invitations to upcoming events, recipes and maintenance tips. These are just a few ideas or you can take a look at other community’s social media sites to get ideas. One very popular item trending now is tweeting a resident or future resident a cup of Starbucks coffee! This is a fun way to invite a guest in to take a tour of your community or ask a current resident to renew. Post at least once a day and try and keep it positive. Posting rules and what not to do can turn people off and send them away from your site. If you cannot post daily or you are trying to keep too many sites up and running, downsize and give one site your full attention. It’s best to have one site ran really well rather than several that get ignored. There are many sites and it can get overwhelming. You may start by doing a survey to see what sites your residents use regularly. Ask future residents when you’re filling out the guest card. “What social media sites are you on or what sites do you use daily?”

Here is a list of the ten popular websites:

1. Facebook
2. Twitter
3. Instagram
4. LinkedIn
5. UTube
6. Flickr
7. GooglePlus+
8. Pinterest
9. Tumblr
10. Foursquare