One great way to market to your
community is to find companies that compliment yours. For example: Furniture
rental companies, Moving companies, Apartment Locator services and Insurance
companies that offer renters insurance. Host a networking party at your
community and invite companies that you can partner with to promote each others
businesses. Ask them to bring flyers and business cards so that you will have
plenty of their materials to hand out in your move in packages and make up
baskets of your own materials to hand to each guest at the party. Invite
business owners or marketing directors from these companies that are close to
your community so that the residents will have the convenience of location and
will be more willing to use them. Host the party in your model so that they can
see how great the floor plan is. Have a laptop or tablet with you so that you
can give a virtual tour or get your guests familiar with your
website. Remember to have plenty of promotional items to hand out as well
as refreshments and drawings. This is a great way to get to know the
community and create relationships!
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