A great way to partner with your
area businesses is to invite them to host a resident function. A very easy and
inexpensive way for them to get to know your residents is to have the vendor
purchase a few dozen donuts and orange juice and bring them to your community.
They can set up a table in your clubhouse and have coffee, juice and donuts
with your residents. It’s a great way for them to answer questions that your
residents may have or drop off brochures and explain what their business has to
offer. I created “Donut Thursdays” at my community. I book vendors in advance
so that each and every Thursday the residents get to have a treat and also get
to know what the businesses in their area have to offer. This would work for
any type of community multifamily or senior and on any day of the week. If you
choose a weekend. You can ask the vendor to bring news papers along with their
donuts. I purchased a sign advertising the event to post in front of the
clubhouse. Make it a success by posting fliers on doors and letting your
residents know that the vendor or business will be there providing goodies. Add
it to your newsletter. If you will be doing it on a regular basis order signs
or banners. Partnering with area businesses creates relationships, saves the
community money and educates the residents. So when you’re doing your outreach
marketing let the business owner know that you want to create a relationship
not just drop off your brochures with them. You want to work together. This way
you refer customers to each other!
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