Mother's Day is around the corner and everyone is looking for gifts to wow their Mom. If you offer a product or service why not create gift certificates? It's always appealing to customers to purchase for future use. It makes us feel that we are getting more for our money when we can choose to come back later and shop. It's also a great way to take the pressure off when looking for a gift for someone. You can print gift certificates easily on line with free templates offered or you can have them printed up by your favorite printing company along with beautiful boxes and bows to wrap them up and make them special for your clients and customers. Either way this is a wonderful option to offer. Be sure to make up signs to post in your store or office to make your customers aware that you offer gift certificates. You may even want to offer an incentive for buying them such as an extra $5.00 for every $50.00 purchase of a gift certificate or a 10% coupon to go with their purchase. Send out an email blast letting everyone know you now offer gift certificates, post it on social media sites and send out a mailer. Gift certificates guarantee return customers and possible new customers with every sale!
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