Make your table or tent stand out when participating in an event! Set up a bright colored pop up canopy and decorate it with balloons and streamers. Add a banner or table cover with your company name as advertising. Music playing in the background is always a nice touch and creates a positive atmosphere and mood. Have everyone at the event dressed in matching t-shirts. This can be the color of your logo or a bright color of your choice just make sure it all ties into your theme. If you invite a friend to help you or you have volunteers or employees in charge of the table it is important that you express to them firmly that good customer service is a must! If you do not have a store front and you sell on line this event table acts as a store front for you. This is your chance to interact face to face with customers and future customers. If you already have a store front or office that you work out of treat people just as you would there. Stand up and engage in conversation. Ask how you may help and talk about your product or service. One way that helps this process is having a raffle or a game at your booth. Purchase or make a spin wheel and ask people to spin for a prize. Everyone loves a free gift! Have plenty of cards, brochures, flyers, promotional gifts on hand to give away. Make up bags with your logo on it. Everything should have your business name and logo on it! Buy a roll of logo stickers before the event to insure that you don't miss anything. Attach business cards to prizes. Participating in an event or expo is a great way to network and sell your product or service. Make sure you use this opportunity wisely. Interact with people. Ask for contact info to follow up with interested customers later. Even if you are selling a product it's a good idea to get contact info so that you can start a customer data base. Most importantly have fun and enjoy your self!
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