Brochures and Price Sheets

I can’t tell you how many times I have gone to shop a competitor and I am handed bad copies of old brochures or maps that you really can’t read. The copies are faded or the print is not straight on the page. I know there must be an original somewhere! If you do not have the budget to purchase brand new brochures or other hand outs at least make sure that the copies are clean, easy to read and printed on a little higher grade paper. You can also turn to print companies like Vista Print. They are very moderately priced. Remember this is your first impression. This is true for lease contracts, lease renewals and addendums as well. The message that you will be giving if you take the extra time to print clean copies is that you take pride in your community and in your residents. Make sure that the stand in which you keep your brochures is clean. It should not have any old stickers on it
or scratches on it. Present it in an area that will catch the eye of the future resident. You may want to have the brochure near your business cards. If you do not have a brochure and you must create one from scratch make sure to mention your entire list of amenities and if you have room add a testimonial from a resident or vendor. Pick up brochures from other communities in order to get ideas of what you would like your brochure, price sheets or amenity list to look like. No matter what your budget is just remember that with just a small effort you can send out a message of competence and value to your visitors.