Email Marketing

Email marketing is still a very important part of our marketing plans. We have moved into an area of social media over load. We scroll and scroll and scroll through thousands of ads and videos etc. etc. Emailing can be much more personal. Next to actually calling or stopping by and face to face talking of course. It can be much more work however. You must begin by picking a company in which to do your email marketing with. You have several to choose from such as Mail Chimp and Constant Contact. Some are free and some have a small amount due each month. It will depend on how many contacts you will be sending emails to so your service amount may change as your contact list grows. I suggest trying out a few until you find the one that best fits your needs. I also suggest picking the one that is easiest for you to navigate so that you don't take up a lot of time trying to figure out the program. Saving time is crucial when you will need to come up with an email campaign ruffly once a week. Depending on your business your campaigns will be regarding a few different items. Here are some examples:

1. Newsletters with indusrty trends, news and tips
2. Birthdays and Anniversarys
3. Holidays
4. Referrals
5. Congratulations on new jobs, babies, marriage etc.
6. Events such as an open house or a sale
7. Coupons


Once you have created your campaigns you will need to work on your contact list. This can start with your SOI or "Sphere of Influence". SOI will include family, friends coworkers, and colleagues. Ask permission before adding them to your list. You may send out an email asking them if they would like to sign up for receive your newsletter or information weekly. Once you have done this you may add to your list. This can be done by creating a campaign on Facebook, Linked In or Twitter. Ask your friends to contact you if they would like to be added and share your posts to add their friends. Create a card that asks this on the back "Contact me at email address if you would like to receive my weekly newsletter"
Remember you don't want to be a nuisance. You want to be informative and most of all you want to create relationships. Find out what your contacts are interested in knowing and be there go to person. Make it fun and focus on the customer or client to gain lasting friendships and business partners!