Monday, February 29, 2016

Check in on Facebook!

Everyone loves Facebook. We are checking in on a daily basis to let our friends know exactly where we are and what we're doing. We love sharing experiences virtually. This means we are really giving reviews without even realizing it and promoting businesses just by saying we're there! Restaurants, nail salons, shopping malls etc. The fact that we're there and we use these companies usually means we are happy with our experiences and are loyal customers. We may even have a specific person in mind that waits on us or a hair dresser that has done our hair for years. So why not do the same for apartment communities? Purchase a sign encouraging your residents, future residents, customers and vendors to check in! Ask them to add a selfie and tag your properties page! This is a great way to get your residents to interact with your page in a fun and positive way!. Put a sign in all of your common areas such as your pool, fitness room and BBQ areas. Encourage your staff to do the same. There's nothing better then a happy crew!

Wednesday, February 24, 2016

We're Lucky to Have You!

March is coming up soon and it's always fun to start planning your St. Patrick's Day events and ordering your marketing products! Start with a theme such as "we're Lucky to Have You!" create a contest and start posting now on your social media sites to create a buzz. Decorate the office and put your staff in green t-shirts with your community logo on them. Plan your contest give a ways. Will you be offering an amount off the rent or a prize such as a TV or Ipad. Maybe even a gas card since prices on gas have come down. You will get more for your buck! You can have two contests one for current residents and one for leasing or even a referral contest. The resident with them most referrals wins! Play a St. Patrick's Day history contest. Ask residents to participate and give out small prizes. This is always fun because you can get more people involved. Purchase green balloons and put the prizes inside the balloons. Have your leasing agents pop the balloon for each tour and see what the future resident wins! Have leasing contest for the most leases in March or by St. Patrick's Day. Give the leasing agents a $5.00 Starbucks card for each lease. Don't limit this to just in office or community events. Add this theme to your outreach marketing. Make sure to use the holidays as a time to drop off little gifts of candy with a catchy card attached to let your area business owners and vendors know how much you appreciate your partnership with them. Be creative and make it fun. If you use the holidays as a way to create excitement you will never lose! So Happy St. Patrick's Day and have a blast!