Fourth Quarter Blues

The holidays are usually the slowest time of year. As we all know the fourth quarter is the worst and we must always step up our marketing efforts. This time of year gives us the time to spend on the current residents and on creative ways to attract future residents. Host a Gift wrapping party. Hold the party inside one of your models if you have a floor plan big enough. If not it can be held in your clubhouse but be available to show your model. Invite all of your residents and ask them to bring a friend, coworker or family member! Make this a FREE event and provide the gift wrap and tools they need to wrap beautiful gifts. You can get tons of gift wrapping supplies at the 99 cent store. Offer refreshments such as hot chocolate and cider. For every resident that brings a guest, give them a raffle ticket and raffle off a gift basket. Again you can make a spectacular looking gift basket with items from the 99 cent store. Set your brochures and fliers near the refreshments so that each guest can take a brochure or flier with them. Serve the refreshments in coffee cups with your logo on them. Each person that came as a guest can take a coffee cup home with them! This will be a fun time for your current residents and a great way to bring in new guests who may be looking for a new home and will get to see what a wonderful sense of community your apartment homes have