Logo Ornaments

The holidays are a great time to get out and market your community. Traffic usually slows down and gift giving is appropriate this time of year. Take this opportunity to pull together some fliers, business cards and any other marketing materials you have available. Put them in a gift bag with some holiday candy or cookies, maybe even ornaments with your logo on them. What a fun way to celebrate the holidays and promote your community at the same time! Dress in festive wear with Santa Hats and holiday colors. Spread holiday cheer and make your meetings memorable. They will never forget your smiling face and upbeat approach. Invite local business owners to your residents holiday functions or just invite them to tour your community and enjoy some hot chocolate and treats. Don’t miss out on this once a year marketing opportunity.

Share A Memory

A wonderful way to get residents to come together during the holiday season is to create an event that includes the entire community. One way to do this is to ask each resident to share their favorite Holiday memory. Make a party of it and invite residents to the clubhouse where you can offer refreshments and snacks as well as pens and paper. Make sure to ask that each resident add their name to their story. Once the residents have written down their favorite memory you will compile them into a book. You can type them yourself and make copies at Kinkos or you can have your printing company print the books up for you. Be sure to add a cover page and a page of thank you to all that participated. Give these away as Holiday gifts at your community holiday party!

Pictures With Santa

During the holiday season a great way to get new traffic is to advertise FREE pictures with Santa! Purchase a Santa suite and pick a day that you can set up in your clubhouse. Offer treats like cookies or hot chocolate and hand out brochures or fliers with each photo that you give out free. Advertise in the local newspaper or in publications that has a family demographic. Have a maintenance tech dress up and a leasing agent help out with giving out hot chocolate or small gifts. Make it fun! Put out a flier to each resident so that they may invite family and friends. Set the mood by lighting the fireplace and have holiday music playing. Reach out even further to pet owners by offering a day to do pet pictures with Santa. Promote this by advertising in Pet Scene Magazine and by posting fliers at dog parks. This can be a huge success if promoted properly. You will be able to reach tons of new traffic and make lots of people happy!

Fourth Quarter Blues

The holidays are usually the slowest time of year. As we all know the fourth quarter is the worst and we must always step up our marketing efforts. This time of year gives us the time to spend on the current residents and on creative ways to attract future residents. Host a Gift wrapping party. Hold the party inside one of your models if you have a floor plan big enough. If not it can be held in your clubhouse but be available to show your model. Invite all of your residents and ask them to bring a friend, coworker or family member! Make this a FREE event and provide the gift wrap and tools they need to wrap beautiful gifts. You can get tons of gift wrapping supplies at the 99 cent store. Offer refreshments such as hot chocolate and cider. For every resident that brings a guest, give them a raffle ticket and raffle off a gift basket. Again you can make a spectacular looking gift basket with items from the 99 cent store. Set your brochures and fliers near the refreshments so that each guest can take a brochure or flier with them. Serve the refreshments in coffee cups with your logo on them. Each person that came as a guest can take a coffee cup home with them! This will be a fun time for your current residents and a great way to bring in new guests who may be looking for a new home and will get to see what a wonderful sense of community your apartment homes have