Three Bedrooms Getting you Down?

In this economy three bedroom apartment homes can be a challenge to lease. The current competition is no longer your closest sister community but the homes for rent in your area. Renters are not only looking at the size of the apartment but the yard and garage offered by the homes on the market for rent. Here are some ways to market your three bedrooms and attract the traffic you need.

1. Create mini models with a theme and great free gifts inside. Accent walls are also a low cost way to make an apartment look more like a house.

2. Remind your current residents of your referral program and let them know that you have three bedroom units available. They know first hand how great it is to live at your community so they will refer their friends or family members.

3. Create a list of amenities and brag about them. Large floor plans, prime location, friendly staff etc. Whatever sets your community aside from the rest.

4. Focus on the Family- Create a flier with a list of the top family friendly reasons to live at your community such as near schools, gated community, fun activities for the kids, pool and tot lot. Etc. Hand these out or post them at rec centers.

5. Focus on the College Student- Hang a banner at UNLV or CSN in the student center. Advertise in the college newspaper or program. Create a flier explaining the benefits of room-mating. Keep in touch with the student housing department.

6. Focus on the Senior Citizen- Drop off fliers at the senior center talking about the benefits of room-mating such as companionship, finances and safety.

7. Offer a Realtor a referral fee for referring clients that don't yet qualify to buy a house.

8. Do a raffle or giveaway instead of a special. Offer to pay for the movers or give away a gas card when they move into a three bedroom. Advertise this with a direct mailer. 

9. Pet Friendly?- Advertise your three bedrooms in Petscene Magazine a low cost free to the public magazine. Offer a free pet gift at move in!

10. Host an Open House/3 Bedroom Blow out Party- Invite locators, area business owners, vendors and residents. Encourage your residents to bring a friend. Have a BBQ and make sure to offer refreshments in a vacant three bedroom mini model. Maybe have a photo booth set up in the vacant unit to make it interactive and the party goers will share the photos on their personal Facebook pages!

Have fun and happy marketing!