Friday, April 10, 2015

Donut Thursday

A great way to partner with your area businesses is to invite them to host a resident function. A very easy and inexpensive way for them to get to know your residents is to have the vendor purchase a few dozen donuts and orange juice and bring them to your community. They can set up a table in your clubhouse and have coffee, juice and donuts with your residents. It’s a great way for them to answer questions that your residents may have or drop off brochures and explain what their business has to offer. I created “Donut Thursdays” at my community. I book vendors in advance so that each and every Thursday the residents get to have a treat and also get to know what the businesses in their area have to offer. This would work for any type of community multifamily or senior and on any day of the week. If you choose a weekend. You can ask the vendor to bring news papers along with their donuts. I purchased a sign advertising the event to post in front of the clubhouse. Make it a success by posting fliers on doors and letting your residents know that the vendor or business will be there providing goodies. Add it to your newsletter. If you will be doing it on a regular basis order signs or banners. Partnering with area businesses creates relationships, saves the community money and educates the residents. So when you’re doing your outreach marketing let the business owner know that you want to create a relationship not just drop off your brochures with them. You want to work together. This way you refer customers to each other!

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