Halloween is one of the most popular
holidays. This is a great way to get your business name out there or promote
your apartment community. Use the internet as a tool and reach even more
traffic by having a contest. There are a couple ways you can do this. If you
have a facebook page, have a costume contest. Post pictures of the contestants
and the costume with the most likes wins. This can be humans or pets. Another
fun way to gain attention is to change up your website to a scary home page.
Change up your logo to have a scary image or if you don’t want to be scary,
change it to a pumpkin or a happy ghost. Have a promotion on your homepage
giving away a free gift related to Halloween. They will receive this gift if
they tour your community or try your product. The gift can be something like a
pumpkin or a face painting kit or even a candy collecting bag with your logo on
it. If you are on twitter have a hashtag contest. Post twitters rules on
hashtags to be safe but this can be a great way to get people involved! Have a
Utube contest for the scariest story or the most creative recipe or Halloween
dish. Make sure that all of these items have your community name or business
name in the titles. Be creative and have fun!
Tuesday, September 22, 2015
Halloween a Marketing Opportunity?
Halloween can be a great marketing
opportunity! You will have lots of kids and parents coming to your home for
candy that night. Use this time to let the neighborhood know about your
apartment community/business. Create labels to put on each piece of candy that
you will be handing out or tape your business card to it. If you can set up a
table or tent in your front yard with a banner or a sign and talk to the
parents as they come up to trick or treat! Dress up and decorate! Give out
candy to the kids and hand out your business card to the parents with a little
gift for them. Get creative and use this time to spread the word about your
apartment community/business!
Fall Festivities - Pumpkin Carving Contest!
Fall is upon us and it’s time to
start thinking about events for the season. A few fun ideas and some festive
decorations and you can put together a party to remember! Every year we ask our
residents to decorate their patios for the holidays and we have a contest to
see who is the most creative. Why not do the same thing for Halloween and have
a Pumpkin carving contest? Send out a fun flier and give a deadline in which
you will be walking around your Community to take pictures of their pumpkin in
order to choose the best carved pumpkin. You can have a couple different
categories such as Most creative, Scariest, cutest etc. or you can have
first, second and third place. Partner with the haunted houses in your area and
maybe ask for free tickets or partner with the area Halloween costume stores
and purchase gift cards from them for the prizes! Purchase DVD’s of scary
movies or purchase gift cards to the local theaters. You can also have an adult
contest and a separate children’s contest with pumpkin pales for
collecting candy filled with Halloween coloring books, crayons and other small
toys as prizes. Try and partner with the area businesses to make the party a
hit. You would be amazed at the business owners who want to be included in your
events and would be happy to donate raffle prizes especially the
businesses that are seasonal. Be creative and most of all have fun!.
Fall Bean Bag Toss-Leasing Game!
Looking for ways to make
leasing your vacant units more fun? Why not start a bean bag toss game? They
are very easy to make and you can tie it in to a few different areas. First you
can use it for your future residents. After you take them on a tour ask them to
toss the bean bag for a prize. This can be prizes such as coffee cups or bags
with your logo on them or you can give them different specials such as $100,
$200 or $300 off their first month’s rent. Next you can use it for your leasing
agents. Every time they get a lease they can toss the bean bag for a gift card.
$5.00, $10.00 and $15.00. All you need is a large box, some paint and a box
cutter. After you’re done using it for leasing you can use it for the kids at
the Halloween Party!
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